The purpose of different eco labeling programs is to encourage consumers to choose products that are least harmful to the environment. Participation of product and service users is extremely important in terms of creating sustainable consumption patterns. Therefore, there is always a risk of uncertainty in eco-labeling applications. To this end, ecolabels must take into account all the effects of a product's life cycle and use a reliable and verifiable assessment method.
In general, organizations that design eco labeling programs take a multi-criteria and generally strict approach on the basis of product categories. While preparing these criteria, detailed and complete life cycle analyzes are carried out, taking into account all the effects a product causes throughout its life cycle. However, there are still uncertain situations, and it is necessary to reconcile economic realism with methodological consistency. For this reason, both qualitative and quantitative data are used to define the significant effects of the product or service on the environment in the process of developing criteria.
All these methodological studies have only one goal: ensuring sustainability.
It is acknowledged today that eco labels are beneficial in increasing sustainability awareness and performance. However, given the proliferation and repetition of such tags, reliability concerns are also raised. Despite this, the ECO LABEL environmental label is based on non-repetitive, open, transparent, reliable and science-based criteria and has a sustainability awareness.
