Companies that aim to be big in their field are now aware that it is not enough to be ethical or environmentalist to create a brand and increase the brand value of the company. He started to realize that being sustainable is also a very important factor in these efforts.
Companies have to create a corporate identity and be sustainable with environmental projects. Studies and legal regulations published in this field focus on the expectations of consumers and the footprints of the products and services offered on the environment and society. The recognition, adoption and demand of ecological production by consumers depends on the production and brand management strategies of the manufacturers and the development of environmentally sustainable perspectives.
Corporate sustainability is an approach that ensures continuous improvement by maintaining minimum standards, increases consumer confidence, takes environmental risks into account and manages them correctly. Producer companies have to make all their activities more environmentally friendly and explain this well to the society.
Executives from various sectors participated in the corporate sustainability work carried out by our organization and very useful presentations were made. The focus is on the success and sustainability of the increasing number of ecological certification and labeling programs, especially the ECO LABEL environmental label.
It covers many products and services such as eco-labeling, cleaning products, household appliances, clothing, DIY, electronic devices, camping services and tourist facilities. These labels actually cover the entire life cycle of products, from product design to post-use waste, and for example, the carbon dioxide values released into the air are also calculated. Karbon footprint is measured for the entire life cycle of the product. This alone highlights the importance of being sustainable.
